![]() By doing so, you can increase your chances of making a sale. It also allows you to assess what each group will consider an attractive price. Pro tip: Creating an income-focused segment helps you show empathy. Notice how the message acknowledges their clients' hard work and encourages them to "treat themselves." This can mean getting their kids a new toy, buying a new pair of jeans, or some new piece of home decor. By looking at their customers' past purchases, they're able to estimate their budget and age.īelow is an example of a coupon Argos emailed its middle-class clients around payday. They offer a wide range of products, from appliances and furniture to clothing and jewelry. If you assess your clients' income correctly, you're able to present the right offers to the right group.Ī great example of this is the retail chain Argos. This information is particularly useful if you offer both affordable and expensive options. Understanding how much a customer is willing to spend is crucial for any business. Type of segmentation: Demographic (income) This makes your marketing seem more friendly and personal. Pro tip: You can go above and beyond by adding the customer's name to your birthday promotions. The 25% off is quite generous, and it would be a shame to let it go to waste. They offer birthday discounts, which are valid for a fixed time period. H&M is one of the brands that use this segmentation criterion. It gives you a great opportunity - and an excuse - to send them a personalized email without appearing pushy. One of the easiest and most common ways to segment your customers is by their date of birth. ![]() Type of segmentation: Demographic (date of birth) Companies Mastering Customer Segmentation 1. When done correctly, customer segmentation helps you better understand users' needs and adjust your offering to satisfy them. These can include demographics, behavioral, geographical, or psychographic data. In this piece, you'll learn about customer segmentation and see examples that can inspire you.Ĭompanies Mastering Customer SegmentationĬustomer segmentation is the process of splitting your entire customer base into smaller segments based on shared characteristics. However, before you start personalizing your products or services, you need to first segment your customers.
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